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Identity

Digital Asset eXchange Alliance

Meaning

The logo is based on the word “DAXA”, the acronym
for Digital Asset eXchange Alliance.

The logo is based on the acronym 'DAXA', which stands for Digital Asset eXchange Alliance. The letters A and X, forming an uplifting image, represent the ever-growing digital asset industry, symbolizing the future sustainability and revitalization of the digital asset market. The extension of one axis of the X symbolizes DAXA's role in self-regulation,
acting as an extended arm that reaches areas not yet covered by public regulation.

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Minimum Space Rule and Minimum Size Rule

The signature must take up a minimum amount of space in order to maintain its sculptural character by gaining independence from other elements around it. When used, it must be used in accordance with the regulations and cannot be arbitrarily altered. It is applied in general visual media such as printed materials and advertisements to ensure readability and cannot be applied to outdoor advertisements and exterior walls.s.

Color System

The color system, along with the form, is an important element to maintain a consistent image of the brand and represent the brand image to the public, hence CMYK must be used. Depending on the characteristics of the medium, such as publications or advertisements, a Tricolor process can be used, and it can be expressed as gold foil, silver foil, etc. depending on the applied medium.

Main Color

  • Deep Forest Green

    #002B3B

    C 60    M 0    Y 0    K 90 R 0    G 43    B 59

  • Cobalt Green

    #B88356

    C 75    M 0    Y 65    K 0 R 0    G 173    B 122

Sub Color

  • Verdant Green

    #00705C

    C 95    M 20    Y 65     K 30 R 0    G 112    B 92

  • Freesia Yellow

    #F9BF11

    C 0    M 30    Y 90    K 0 R 249    G 191    B 17

  • Marigold Orange

    #EB6700

    C 95    M 20    Y 65    K 30 R 0    G 112    B 92

  • Midnight Blue

    #000627

    C 100    M 90    Y 50    K 70 R 0    G 6    B 39

  • Florida Blue

    #005EAC

    C 90    M 60    Y 0    K 0 R 0    G 94    B 172

  • Washable Blue

    #0056A6

    C 100    M 63    Y 0    K 2 R 0    G 86    B 166